Human wisdom, guided by purpose

An instigator on how to thrive in the future of work, Sally founded Forshay in 2011 to connect the Bay Area’s most innovative companies with exceptional talent. Sally is a frequent keynote speaker on the future of work, including the science of work/life blend and applying design thinking to make work better. She also loves to share her expertise on women in leadership, harnessing the value of a multi-generational workforce, and talent recruitment and engagement strategies. When she’s not full throttle at work, you’ll find her playing tennis or digging into a pint of mint chocolate chip ice cream.

Jacob brings 13+ years of experience architecting organizational change that actually works. With an MBA in organizational development and deep expertise in change management, he helps CPOs and executive teams navigate the intersection of human potential and AI advancement. At Forshay Amplify, Jacob leads our talent transformation practice, designing human-centered AI strategies that turn anxiety into excitement. His recent work includes developing AI readiness assessments that capture human factors, creating upskilling programs that stick, and guiding leadership teams through successful transformations across technology, healthcare, and financial services.

As part of Forshay’s founding team and current Managing Partner, Andrea is involved in every aspect of running Forshay. Drawing on her past experience as an HR executive and recruiting leader, Andrea is equipped with the critical business acumen, deep analytical know-how, and the ability to effectively identify the right talent for clients’ needs. With talent networks in the San Francisco, New York and Boston markets, she is the first person companies call when they have an important position or project to fill. Andrea has a Bachelor’s Degree in Industrial and Labor Relations from Cornell, and in her downtime, can be found rowing or boating on the outermost Cape Cod waterways.

Michelle, a founding team member with a passion for problem-solving, leads our business operations. With a dual degree in accounting and business systems from UW-Madison, she spent half her career in consulting and project management. At Forshay, she thrives on helping our talent succeed while managing client expectations. A strategic thinker and master organizer, she makes the complicated, complex, and seemingly impossible possible. And if that’s not enough of a resume, she’s working on a screenplay about a New Jersey funeral (surprise: it’s a comedy!)

Paul brings a keen eye for matching candidates to a firm’s culture, along with 20+ years of human resources management experience in large Fortune 100 companies and small entrepreneurial start-up organizations. In the last ten years, Paul has been both recruiting and coaching top talent. Training is in his blood — in his down time, he trains shelter dogs at the SF SPCA to ace their adoption interviews.

Amanda is our go-to partner when it comes to candidate-sourcing and direct-hire searches. Amanda nails the culture complement — and that has translated to a proven track record when it comes to filling key roles at the executive level. Through her many years of experience, she has cultivated a vast network from sales and marketing to engineering and IT. An undercover country girl, Amanda’s bucket list includes the Kentucky Derby; her karaoke list nearly always starts with “9 to 5.”